Sales Performance, Nine Months

The 36 extra rows and $224 in the Odoo file are explained by date basis: Odoo stamps the order date (when the call-centre agent creates the sale) while the Payment History report stamps the consultation date. Orders placed on a Friday for a Saturday appointment land in different buckets. Every Friday in the window shows 13–17 Odoo orders and zero Payment History consultations, which accounts for almost the whole gap.

Most importantly, blank Total values are not missing data. Odoo shows 392 zero-value transactions in the window; the booking report shows 394 consultations explicitly flagged Free. These are the same records. A blank Total means free consultation, and every row in this file is a completed, successful transaction.

Feb 26 was the busiest month at 1,726 transactions, but it earned only $226 per day. August is running 948 transactions in 24 days and earning $305 per day — the highest of any month on record.

Two things drove that. The average paid ticket climbed from $5.30 in Feb 26 to $9.28 in Aug 26, and the free-consultation share fell from 67.8% at launch to 16.7%. Somebody has been tightening billing discipline, and it has more than compensated for the lost volume. That is an operational win worth naming and crediting internally.

Weekly patient spend has held between $1,698 and $2,637 since mid-July, against a June baseline nearer $1,598. Any campaign launched in September starts from a rising base, not a falling one — which matters for how NASIIB-09 results get read afterwards. Set the baseline now, in writing, before the campaign runs.

Saturday leads on both volume (1,951) and spend ($11,501). Friday runs at 553 transactions, roughly a quarter of a normal day. Thursday carries 1,430 transactions but the weakest yield at $7.47 per paid transaction and a 44.1% free rate — the highest of any day.

Treat the hour chart with caution. These are Odoo entry timestamps, not patient behaviour. The spikes at 14:00, 15:00 and 23:00 do not match the 08:00 consultation peak in the Payment History file, which points to batch entry or a shift-handover logging pattern rather than when patients actually call.

$16 and $9 together account for a large majority of paid transactions. Because BAANO's commission is a flat $1.24 rather than a percentage, moving a patient from a $6 consultation to a $16 one adds nothing to BAANO's margin. Volume and commission structure are the only two levers that move BAANO revenue — price does not.

6,031 installs across 42 days produced $1,619 of BAANO commission across all channels — roughly $0.27 per install, and that figure credits the app with revenue the call centre generated. Install volume is not the constraint. Buying more downloads before the conversion path works will raise cost without raising margin.

Android is 71% of installs. Any app-side testing, creative or store optimisation should be Android-first.

Report BAANO commission, not patient spend. Nine-month gross margin is approximately $9,477, not $59,114. Get the exact commission figure by extending the Payment History export to the full nine months.

Volume is down 45% from peak, revenue per day is up 35%, and August is the best month on record. The diagnosis was pointing at the wrong problem.

90.3% free, 2.0% of revenue, volume down 81% from peak. Price it, kill it, or formally treat it as an acquisition cost with a conversion target attached.

One mandatory field on order creation. Without it no campaign in this system is measurable, including NASIIB-09.

Five minutes of Odoo configuration removes a permanent reporting tax.

Current run rate: $305 patient spend per day, 40 transactions per day, 16.7% free. Agree these with the COO before 21 September so the campaign is judged against a fixed line.